Sign-Up Bonus
Art Direction | Design Lead
Team:
Creative Director: Maria Bastos
Creative Producer: Shuhan Xie
Photographer: Michael Alexander
Objective: Create a 360 campaign to promote the "Get nate. Get $50." sign-up bonus initiative.
Increase user acquisition while introducing the app's new feature, nate Cash.
Approach: Demonstrating the app’s versatility while emphasizing the range of items that can be purchased with the sign-up bonus. Using stop motion to depict a hand tapping, mirroring the action of clicking "buy" on the screen.
Impact: The campaign drove a 75% decrease in CPI (cost-per-installs), resulting in higher conversations for a much lower cost.
