Tap into Magic
Art Direction | Design Lead
Team:
Creative Director: Maria Bastos
Creative Producer: Shuhan Xie
Production Agency: Synima
Objective: Develop a compelling evergreen campaign for nate, that seamlessly integrates the new brand positioning—“like magic”, while ensuring it remains impactful and versatile over time.
Approach: Past data shows that users who navigated the app and made a first purchase often became repeat customers. With this insight, we designed a concept that emphasizes the intended user behavior of "Tap, Share, Tap, Nate, and Tap Buy," showcasing the app's "magic" moment. All set in a buttery, enchanting world to capture attention and build brand recognition.
Impact: The assets were strategically deployed across social media, ads, emails, landing pages, in-app features, and app store reviews, creating a cohesive and impactful presence across all key touchpoints.
